Developing a Content Strategy for Your Business

In this session you will learn how to develop a content strategy for your business that converts visitors into customers.  Today content is not only king, but content rules.  However most entrepreneurs have no idea how to create a content strategy that works.

What is a Content Strategy?

A content strategy is the art of bringing the right content to the right customer at the right place and the right time in the right context.  Developing a content strategy for your business starts at the planning stage of your business and flows through all aspects from roll out to maintenance.  The right content strategy should convert visitors into customers.

Your content should all revolve around your core message and mission.  In this workshop we will teach you:

  • The key components of a good content strategy
  • The best ways to identify your core message
  • How to identify your ideal customers; so that your all of your content caters to them
  • Auditing strategies for your existing content to identify if any content needs to be removed or added
  • Who will create your content
  • How to measure the success of your content strategy

You will learn this and so much more!

Are you interested in developing a content strategy for your business?

If you are ready to up level your content marketing strategy and take your business to the next level, then you should register for the conference today. Click here to register.

This session includes worksheets and files for you to complete exercises that will allow you to develop a content strategy for your business. 

Marketing
Location: Main Room Date: October 20, 2018 Time: 9:15 am - 10:00 am Toni Coleman Brown